marketing bliz meets milton bradley

Ok, so maybe this game wont make it to the shelves of your local toys-r-us, but I definitely see the fun and positive results that can come out of organizing a game called “Half Baked”. Recently executed at CitizenSummit, this game involves the mashing of seemingly unrelated words (which reminds me of some of these fun tools), and in a matter of minutes a small team turns the new pseudo-word into a business model, complete with revenue model, marketing tactics, tagline, and logo. And like many board games, I’m pretty sure that this one gets better with a couple of drinks, too.

From Dave McClure’s blog:

Act 1: start by having people yell out ~50 random words.

Act 2: split into 5 teams, each chooses 2 words + “.com”

Act 3: each team has ~10 min to prep their BlankBlank.com biz plan

(biz plan = product idea, revenue model, marketing plan, logo, tagline)

Act 4: each team does a 5 minute pitch on their product to a VC

Act 5: vote on who did the best job, then celebrate the insanity :)

Check out the winning pitch:

Is it a good fit for CreativeCamp? We’ll give it a shot, cuz it looks like a LOT of fun.

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November 15, 2006 | Filed Under Uncategorized | Tags: ,

 

Comments

3 Responses to “marketing bliz meets milton bradley”

  1. dave mcclure on November 17th, 2006 1:21 am

    hope you guys have a great time with it Alex… please blog on how it goes!

  2. Mick on November 30th, 2006 9:40 pm

    Rigged!! It was rigged.

    MidgetWidget was the only real business plan. We raised 7 Billion in Angel funding.

  3. dangerouslyawesome on December 1st, 2006 6:13 am

    haha mick. what did you do with 7 billion worth of midgets?

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