marketing bliz meets milton bradley

Ok, so maybe this game wont make it to the shelves of your local toys-r-us, but I definitely see the fun and positive results that can come out of organizing a game called “Half Baked”. Recently executed at CitizenSummit, this game involves the mashing of seemingly unrelated words (which reminds me of some of these fun tools), and in a matter of minutes a small team turns the new pseudo-word into a business model, complete with revenue model, marketing tactics, tagline, and logo. And like many board games, I’m pretty sure that this one gets better with a couple of drinks, too.

From Dave McClure’s blog:

Act 1: start by having people yell out ~50 random words.

Act 2: split into 5 teams, each chooses 2 words + “.com”

Act 3: each team has ~10 min to prep their BlankBlank.com biz plan

(biz plan = product idea, revenue model, marketing plan, logo, tagline)

Act 4: each team does a 5 minute pitch on their product to a VC

Act 5: vote on who did the best job, then celebrate the insanity :)

Check out the winning pitch:

Is it a good fit for CreativeCamp? We’ll give it a shot, cuz it looks like a LOT of fun.

Tags: games, half baked, marketing, barcamp, citizen agency, creativecamp, Dave McClure

Tags: barcamp,marketing

This entry was posted on Wednesday, November 15th, 2006 and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.