marketing bliz meets milton bradley
Ok, so maybe this game wont make it to the shelves of your local toys-r-us, but I definitely see the fun and positive results that can come out of organizing a game called “Half Baked”. Recently executed at CitizenSummit, this game involves the mashing of seemingly unrelated words (which reminds me of some of these fun tools), and in a matter of minutes a small team turns the new pseudo-word into a business model, complete with revenue model, marketing tactics, tagline, and logo. And like many board games, I’m pretty sure that this one gets better with a couple of drinks, too.
From Dave McClure’s blog:
Act 1: start by having people yell out ~50 random words.
Act 2: split into 5 teams, each chooses 2 words + “.com”
Act 3: each team has ~10 min to prep their BlankBlank.com biz plan
(biz plan = product idea, revenue model, marketing plan, logo, tagline)
Act 4: each team does a 5 minute pitch on their product to a VC
Act 5: vote on who did the best job, then celebrate the insanity :)
Check out the winning pitch:
Is it a good fit for CreativeCamp? We’ll give it a shot, cuz it looks like a LOT of fun.
Tags: games, half baked, marketing, barcamp, citizen agency, creativecamp, Dave McClure
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dave mcclure
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Mick
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dangerouslyawesome
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About
I'm Alex Hillman, the co-founder of IndyHall and a social technology and community developer living in Philadelphia.
I like technology, how people interact with it, and how it helps them interact with each other.
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