They say (good) things happen in 3s

A few months back I marked the 1 year anniversary of my independence. Along the way I’ve made contacts and friends across this wide and amazing industry, and even built a home for some of them to spend their time during the work week.

I’ve alluded to, in various places, a new project that I’ve been working on since not that long after that 1 year announcement. Not that it’s been much of a secret but as of today, there’s one more tangible piece to the puzzle in my hands, and those would be my new business cards for Round3Media that you see above.

Over the last year, the types of and scale of the projects I’ve gotten involved with has changed dramatically. Lucky for me, there’s always opportunity for growth when you’re willing to take some initiative and be challenged. Through the year, I’ve had the privileged of working with a number of extremely talented folks, and in an effort to scale things properly, we’ve formed Round 3.

The Name

We kicked around naming and branding for quite a while, and as I expected, the one we fell in love with was the one we least expected.

Ken, Bart, and myself (founding partners of Round3) have all started multiple companies. For all of us, Round3 is our 3rd company. There are 3 of us (supplemented by a well rounded talent pool). There are three phases (or rounds) to most web projects: discovery, design, and development. Round3Media just made sense.

There are some strangely exciting coincidences that have happened while we’re starting up surrounding “threes”, so we’re pretty sure that’s a sign we made the right decision.

The Team

Round 3 is comprised of myself on the technology front, Ken Rossi on the design front, and Bart Mroz on business and project management. Ken’s designs and clients combined with my code have comprised a large portion of my portfolio in the last year. Frankly, Ken was the designer who convinced me that I had what it took to go out on my own in the first place. Bart’s been a huge part of day to day operations of IndyHall and continues to run a successful freelance project management operation.

To supplement our “core” team, we’ve brought Johnny Bilotta and Jason Tremblay on as contract-to-hire associates. Johnny’s designs have appeared ALL over the place recently, from the initial creative for the IndyHall website and business cards, to a number of branding initiatives we’ve done together. Jason’s been active in IndyHall since early on as well, and has been behind the technology for a number of local projects including www.wcdish.com and some of the tech behind the West Chester Restaurant Festival. We’re excited to have these two incredibly talented individuals who are interested in joining our mission.

As far as structure of the team, it’s our goal to keep things as flat and low to the ground as possible. There are three “disciplines” we’re representing (design, development, and business/project management). Beyond that, project and company goals will be discovered together. For as long as we have the ability to keep communication open and not end up with a super-tiered ultra-mega-globo-corp type mentality that I’ll get into a bit later, this seems like a step towards an ideal working situation. Why? Well there’s some problems that need fixing.

The Mission

What’s the mission, exactly? The way we see it, there’s a huge gap between the independent contractor and the agency. And don’t get me wrong, they both have their place. What I’m interested in experimenting with is the space between them.

Working as an indie is great. You have freedom, you have flexibility and agility. You have independence. You can keep your overhead low, and deliver high quality products for a great value.

On the flip side, it’s difficult to be held accountable by larger clients for larger projects. Also, if there’s a need to collaborate, there tends to be some scrambling to get things together and unify the communication for the ad-hoc team. It’s doable, and it’s a very powerful thing (i’ve done it for a long time and we do it every day at indyhall). It just takes more time and energy than most are willing to put out.

Agencies have a high level of accountability and structure. To their credit, the additional organization necessary to pull off larger projects and accounts are absolutely necessary as a supplement to the talent they employ. Certain clients and project types simply cannot be handled by a solo talent.

On the flip side, that additional organization adds cost (both time and money, as projects become more expensive and take longer to execute as information moves through the ranks). This also means that there’s a rather large amount of “whisper down the alley” between a project coming in, and the person executing the tasks.

Finally, as an indie, you rely on collaboration. There’s very small group of superheros who are actually good at hybrid skillsets. You may KNOW HOW TO wireframe, design, build XHTML/CSS/Javascript, as well as back end data driven architecture, but the odds of you being REALLY, REALLY good at all of them are much lower than the chances that you’ve lied on your resume and listed every piece of software you’ve ever heard of as a “skill”. It’s OK. I’m not chastising you. I’m encouraging you to pick a skill to be a rockstar at, and find other complimentary rock stars to work with. If you put 3 rock stars together, you’ve got the makings of a band. That’s what I want to see on a project: less drum solo, more collaborative singing/songwriting/performance pieces. And a little cowbell never hurts.

So really, what’s the mission?

Its our hope that over the next several months, Round3Media will give us an opportunity that a number of other very talented groups have begun to explore. We’re going to dig deep and find out what can be done in the space between indie and agency. Rather than scramble at each project to figure out who’s working on what, and what pieces we need to pull together, we have some stable business process that over arches over our individual indie “practices”. Its a step towards unity, but not so far away from the individuality or freedom we crave.

To follow the band metaphor from above, think of Round3 as a jam session for talented ‘artists’. The session is always at the same place at the same time, but what happens at each jam session is totally unique and special. We’re going to create a construct for business to take place in, but the creative side of web production and marketing will all be more like a pick-up “jam session”.

At the core, for me, this is all about scaling indie methodology.

Process vs Results

When the NotAnMBA guys were in town a few weeks back, they were inspired by the culture at IndyHall and similarly, speaking with Tony from CoworkingNYC. They made a post about a common theme that came out of our conversations and that the majority of us put much higher value on results than process.

Rather than caring when you get to work, where you’re working from, or that you’re “following the rules”…we’re actually more interested in people who are willing to bend or break the mold, try new things, innovate, and get to the highest qualty end result by “any means necessary”.

That openness and freedom for the people that we’ll be working with as Round3 grows is key, I think. It’s the type of process that an indie works on, because they don’t have a boss to answer to. Instead of worrying about the process that I had in mind when I delegated a task, worry about the end product that I had in mind. How you get there, how you meet or exceed my expectations (as an employer or a client)? So long as communication stays open, I’m a happy camper.

So where do we go from here?

Up, is our best guess. We’ll continue to work at IndyHall as we have been, and honestly, not much is going to change. Individually, we’re bringing some really interesting client work to the table that we’d have turned to the talent that sits around us every day for collaboration.

There’s going to be some transitioning of our existing client bases as we try to bring as many of them on board as we can. We’ve all worked hard to build client relationships over the course of our careers, and nothing would make us happier than seeing them served by the results produced by Round3 talent.

For me, personally, I’m going on the road. The next few weeks are travel heavy, as I attend Future of Web Apps in Miami this upcoming weekend and SXSW Interactive 08 in Austin, Texas at which I’m presenting (more on that soon). All along the way, I’ll be showing off not just the cool stuff that I’m directly involved in (IndyHall, Round3, etc) but will be spreading Philly love in any way that I can. I’m so excited to get to show the world, even in these two venues alone, what the talent in Philadelphia is up to. If you see me at either of these events, ask me about what’s going on in Philly. I’ll give you an earful of excitement, for sure.

The IndyHall community is one of my proudest accomplishments of my entire life. Round3, though only at its inception, is yet another moment in time that I’m insanely proud to be a part of, and I’m so excited to see grow from the seeds we’re planting.

Tags: alex hillman, bart mroz, business process, creativitiy, indyhall, jason tremblay, johnny bilotta jr, ken rossi, round3media, scaling indies

Preface: I have no idea when I took such a strong liking to marketing, or markets, or strategy…but it’s been on my mind a lot recently so you can expect lots of stuff in this tone to come…I hope, anyway. Back to the post at hand!

IndyHall member Dave Speers passed over the following excerpt from a content and advertising blog that he frequents:

“OVER LUNCH RECENTLY, AN ONLINE publisher shared with me an RFP that he had received. The advertiser wanted to know how many impressions they could get for a million dollars.

The publisher looked at me and said, “See, they still aren’t getting it, are they?” When I asked what he meant by that, he said, “Broadband isn’t about building reach. It’s about building relationships. Broadcast is all about how many saw the advertising. Broadband is all about how much time they spend with the advertising.

“What advertisers should be asking is not how many impressions they can get for $1 million, but how much involvement they can get for that amount.”

“And you can tell them how involved viewers were in their advertising?” I asked.

“Absolutely,” he said.”

from How Much Involvement Will $1 Million Buy Me? by Gregory Wilson, Monday, November 26, 2007

The article goes on to calculate some of the costs and metrics. It estimated 47 hours of customer engagement for a video spot that cost $3000 to produce. Using those metrics, you get a lot more bang for your buck when you’re talking about engagement (also read, time that the customer ISNT looking at your competition’s brand).

The one missing part of the equation/discussion is energy over time.

If you look at most advertising campaigns, the ones coming to the game with the mindset of “massive numbers of eyeballs in the shortest period of time”. When you’re measuring engagement, you need to factor in more time. “Engagement marketing”, or whatever you care to call it, isn’t for short timeline projects. Consider the time frame that a “traditional” marketer would normally spend pushing their content to a 1,000,000 people on days one and two, only to have 4 people look at on days three and four. From there on out, you’re always playing catch-up, trying to come even close to the numbers the first time around. In most cases of “viral”, interest dies off. Any fish you caught in the net are either eaten or tossed back, and you need to expend the full amount of energy for the second round of the campaign.

In that same timeframe, the engagement marketer would be out talking to 5 people one day, 10 people the next…with the intent to make a lasting impression and turn the 15 people into marketers themselves. Ultimately, the people you are marketing to in one of these relationship-building style campaigns should become your street team. Your energy devoted to finding good seeds to that street team lead you to be able to utilize them as an extension of, or an amplifier for, any energy you devote in subsequent rounds of marketing.

Tags: engagement marketing, broadband, broadcast, marketing theory

Since this doesn’t exist anywhere except in the admin, I think, I thought it’d be handy to have a list of the payment gateways supported by Shopify.

P.S. This is NOT my grand re-entrance into blogging at dangerouslyawesome.com. my drafts folder has been growing, and the majority of my regular posting has been going on over at the IndyHall website. That will be changing, you have my word.

As of 10/11/2007:

External Payment Services

ChronoPay

GestPay

Nochex

PayPal Website Payments Standard

Credit Card Gateways

Authorize.net

Braintree

CardStream

CyberSource

DataCash

E-xact

Efsnet

eWAY

Linkpoint

Moneris

NETbilling

NetRegistry

PayJunction

PaymentExpress

PayPal Payflow Pro

PayPal Website Payments Pro (UK)

PayPal Website Payments Pro (US)

PaySecure

Plug’n Pay

Protx

Psigate

PSL Payment Solutions

Quickpay

Realex

SecurePay

TransFirst

Trust Commerce

USA ePay

Verifi

ViaKLIX

Checkout Replacements

Google Checkout

Tags: jaded pixel, shopify, payment gateways, nodocumentation?

and for some it’s a win, others a loss. Shopify is a RoR based hosted eCommerce solution that, over the last 9 months, I’ve fallen in love with and done over a dozen shops with.

First, lets focus on the win.

The 2nd screenshot from the right is the first Shopify store I ever did, Surfer Supplies online surf shop.

Shopify’s “brochure” site is now at a .info domain. The content is a cleaned up, reorganized version of the previous marketing site, and I quite like the look/feel. I also rather like their screenshots page, which currently has 2 shops I worked on (NoonaCo and Willotoons), though I’m a little sad it’s not paginated. What happens when the current featured screens get pushed out? I’d like to see them archived.

The new Shopify DOT COM site is featuring a screenshot of a global product search…interesting move, I wonder how this will pit competing Shopify store owners against each other. A cool move from a visibility perspective, a questionable one from a community perspective.

In fact, while I’m on the topic of community…thats one of my favorite things about Shopify. The development community has always been awesome, and incredibly supportive of each other. It was a great place to send newbie Shopify developer. Today, Shopify released a new pricing scheme. Previously, their service was free until you made a sale. At that point there was a 3% commission. While this was a tough sell to large volume stores, it was perfect for the MAJORITY of what Shopify is used for…small, boutique shops. Minimal cost until a sale was made. Beautiful. And for me, the sale was easy-as-pie. I had so many people geared up to use Shopify for their next shop.

Then, today brought change. And the people, oh, they’re pissed. The new pricing model is definitively geared towards volume sellers. Great…for them. But what about the little guys? Shopify’s Cody says:

I don’t think that paying $24 / month puts Shopify out of range of low capital startup projects. Installing, securing, backing up, and hosting your own server with Zen cart will surely be a lot more costly, either in dollars or man hours, than having a Shopify subscription.

That will help the sell…but nonetheless, I’m confident I’ll be losing customers to this. Luckily, current customers are grandfathered in. But if you haven’t put your credit card in yet, you’re lost. :-( Never mind the fact that I had the old selling points memorized…this grid is MUCH more complicated, and makes it much harder to make a decision and a sale.

At this point, I’m going to be keeping a close eye on this. I’ve come to love Shopify as a product, and as a selling point. I was able to enable my customers in a way no other product could, and consistently impress. Shopify’s staff has been incredibly responsive and supportive since day 1, so I’m hoping that they take the community’s interest and coming to a middle ground.

This is a great example of creating a passionate community and then, when they could have been involved with the discussion of the direction of the product, they weren’t and now the community is in dissent. It’s only a matter of time before someone starts posting HD DVD encryption codes all over the forum. *sigh*.

In the mean time…while the community and Shopify’s staff come to terms, I regret to say that I’m forced to look for an exit plan…and at this point in time, I’m really, really stuck to find one that fits as good as Shopify does. Well….did.

Scott, Tobi, Daniel, Cody, Paul, James, and the rest of Jaded Pixel: I’m a devoted fan of Shopify, and hope to stay one. Please, please do best by your community, your users, and your customers.

Wild and crazy final thought: what if Shopify had this plan as a hosted option, and then…open sourced the platform. That is, for people who want ease of hosting, deployment, maintainability, etc…you pay monthly for that service. For those capable of deploying patches, arranging hosting, security, backup, and all of the other costs that go along with e-commerce, provide a self-hosted and open source option. This would be an awesome way to go back to the community roots that you’ve served and have served you, and calm the community down by making every-body-happy.

Tags: shopify, jadedpixel, changes, community, dissent

Not only is Brian sharp as a tack, but he’s incredibly cool and way supportive of the things we’re doing here in Philly. Feel free to spend 12 minutes listening to his thoughts (this was moments after he and I met, actually).

Bit of Trivia: Brian’s the guy responsible for connecting me to Annie for BlogPhiladelphia.

Tags: brian oberkirch, marketing, social, SXSW07i

There has been a LOT of buzz about Facebook’s F8 application platform since it’s release on thursday night. And don’t get me wrong, I think this is a REALLY cool opportunity to leverage the tools AND the community that Facebook has in place to spread usership and awareness of web apps. Facebook has opened up some ridiculously cool tools to a very large audience. But maybe..it’s too large?

I’m scanning my “friends timeline” and noticing a clear division.

My geek friends are adding Facebook apps left and right.

My school friends (current undergrads and recent grads) have ALMOST no app usage, with the exception of the most popular app on facebook, iLike.

What does this mean? Well, at this stage in the game it means that geeks are bleeding edge and the rest of my friends aren’t as tech savvy. Fine. But long term, will the adoption rise? Depends on the app. I see things like last.fm getting a lot of traction. Music listening habits are always popular conversation on college campuses, and that data will become increasingly valuable to record companies and the artists, so I wouldn’t be surprised if the next step was INCENTIVES from the labels and artists to share your listening habits. Just my own speculation.

But beyond that, I’m having a hard time seeing F8 apps take facebook by storm. Even though facebook has opened beyond the “University Only” model, they have a stigma. In time, that stigma will likely go away, and if F8 is Facebook’s team being forward thinking enough to prepare for it, that’s interesting and awesome in itself. But I think that the Facebook audience at large (the large concentric circle of a large percentage of students in the US) compared to the rest of us who are really excited about F8 (a.k.a. “social networking geeks of the world”) still has huge opportunity for market penetration, like the Last.FM example above.

App developers: try thinking like a student. What do students need and use? I can easily answer the question because I was an on-campus undergrad very recently. Here’s a short list:

• Take-out Food
• Textbooks
• Music
• Nightlife
• Discount ANYTHING

This is hardly the end of the list, but a couple of quick, easy to illustrate examples. I’ll hit them one at a time, and how I think integration with Facebook would boost usership of Facebook AND the service being provided.

When I lived on campus I had little interest in walking to the dining hall to get lousy food that was going to eat a hole in my stomach. Cheap pizza places (2 large pies for <$10) and hot wings (40+ wings for $12) were all over campus, and they all delivered. And the best part? When CampusFood.com came out, I could browse a menu, and then with saved credit card information, click “order”. Cheap food delivered to my door with minimal human contact, and no cash transaction, every college student’s dream.
Campusfood (or someone else) needs to integrate this into Facebook. They already claim to support transactions, so that part should be easy.

Scenario: I come home from a party, a few beers in, browse facebook to add my new party friends, poke a couple of the girls that I think are cute, and order a pizza, all in one workflow. And best of all? In the morning I can browse the public timeline to see what all of my OTHER friends have ordered…maybe there’s a new spot on campus that I haven’t tried yet, and Johnny’s sandwich order sounds really tasty…boom. You have personal recommendations without people even needing to talk to each other.

Textbooks

This one’s easy. Facilitating a textbook exchange on Facebook is easier than ever. Someone should do this RIGHT for a change. I’d love to see a Netflix for textbooks, though I understand the challenges of varying versions/editions of textbooks. Still, seems possible. The ability to announce when I’m done with a book via the public timeline and have someone come along and snatch it up seems pretty plausable.

Music

The success of the Last.FM plugin is encouraging, and I already mentioned my thoughts on incentive-based scrobbling. If nothing else, the publicity of “I’m listening to…” being announced on the “News Feed” is free publicity. I’m not looking to get paid for my data in cash, but something from the label to say “thanks for providing us with some of the most valuable market research info we’ve had in years” would be nice. Maybe an album or two of mainstream music that doesn’t blow? Discounts on itunes, etc seems to make the most sense, but again…I’m open to suggestions.

Nightlife

One of the most successful features of Facebook, in my observation, has been the party planning tools. Set a time, place, and invite a pile of people. RSVPs. Privacy from the guest of honor, if you need. Conversation about what to bring. Etc. College kids love to party, but once they grow up past the legal age to drink, many of them move form house parties (where they sit around and drink apple juice, i promise) to the local bar scene. These bars need to be taking advantage of Facebooks new open-ness. Promotions and event invitations with incentives like drink specials, guest list only open bars, theme parties…etc.

I’ve been using Philly2Nite.com regularly (and recently had the pleasure of lunch with one of the co-creators Chris Nagele, who has an awesome eye for the kinds of strategy I’m describing), and think that other city-based niche nightlife sites could benefit from Facebook’s new open platform. Philly2nite has it’s own social network and has come up with some cool ways of leveraging it, but tying the two together seems like a match made in heaven. PLUS, that network extends past graduation because we all know that people don’t stop having social lives when they graduate (at least, I hope they don’t stop). Announcements of friends attending a particular event is easy incentive to get someone to come out to a party that they might not have otherwise, and the Facebook mechanisms are perfect for that.

Discounts/Bargain Shopping

Slickdeals, Restaurant Coupons, FatWallet(and other cash-back deal sites) all NEED to recognize the opportunity to hit a target audience of kids who want to have the hippest, coolest, trendiest WHATEVER but are on a tight budget. Cash back and discounts are quick wins in the eyes of a college student. Take advantage of that, and work it right into my facebook account.

I could go on and on with this list, and if I had more time myself I’d build every single one of these apps, or pursue the means to make them exist. But I’d love to see the mechanisms provided by F8 really recognized better by the greater part of the social economy that comprises Facebook. Let’s see where this goes, and if anyone sees any of my app ideas (or anything similar) please let me know in the comments!

Technorati Tags: campusfood, discounts, F8, Facebook, music, nightlife, opportunities, students, textbook

Photo Credit: seanbonner on flickr

I’ve mentioned BlogPhiladelphia in my blog more than once, in my recent videoblog, and it was the primary focus of my last appearance on PhillyTip. But with the exception of the last one, I haven’t done a very good job of explaining what BlogPhiladelphia actually is.

Since I started working with Annie (who totally rocks, by the way) on this project, I’ve managed to swing the format into a hybrid format of “Unconference” presenter/breakout session format and Open Grid Sessions, not unlike the hybrid barcamp event Web2.Open. The reason? I (and Annie, of course) see this as a platform for generating awareness in Philly about what is going on in the realm of social media, blogging, collaboration, and all of those juicy things you may have noticed that I get myself wrapped up in. This means that YOU.

Do you live in Philly and do something related to social media, web marketing, innovation, creativity, or any of the above? BlogPhiladelphia could be an opportunity for you to show the world that you’re here and you’re doing awesome stuff.

On the flip side, if you aren’t from Philly, this is going to be the weekend to come check us out.

Already on the roster for presentations and session leaders are:
Josh Hallet, founder, BlogOrlando, hyku.com/blog
David Parmet, public relations expert, parmet.net/pr
Joey Sweeney, CEO, Philebrity Brands, (philebrity.com and philebrity.tv)
Maura Johnston, associate editor, idolator.com
Howard Greenstein, Social Media Consultant and co-founder Social Media Club, www.howardgreenstein.com
Dave Coustan, Blog Master at EarthLink, http://blogs.earthlink.net
Alicia Dorset, blog editor, fastlane.gmblogs.com
oh yeah…and me!

Alex Hillman, Web developer and founder, independentshall.org
Also, from the press release:

To make this informational conference as accessible as possible for bloggers and non-bloggers alike, there will be no fee to attend. Participants are only required to cover travel and accommodations. For information on registration; details on sessions, panels, panelists and attendees; links to recommended hotel packages and Amtrak discounts; and details on Philadelphia attractions, visit www.blogphiladelphia.net.

So really, you have no excuse. Block off the dates, set up a place to stay if you’re traveling in, and register now.

Technorati Tags: alicia dorset, barcamp, blogphiladelphia, coworking, dave coustan, david parmet, gptmc, howard greenstein, joey sweeny, josh hallet, maura johnston, philadelphia, unconference, uwishunu

I’ve been spending a lot of time going to and organizing meetups as I gather information, resources, and recruits for Independents Hall. I spend a good amount of time meeting people and DOING pitches (I don’t cognizantly pitch anymore…it’s become a bi-product of conversation). What I HAVEN’T done is been able to spend a ton of time listening to other peoples’ ideas and providing ideas and input on them.

This past week I got to participate in my first “Purple Cow Brainstorming Circle”. The Purple Cow, by Seth Godin, inspired the event. Seth is known as a “change agent”, and it makes sense to me that his type of thinking would inspire this type of event. This local group is organized by Mimi Somsanith and Jen Antonio-Lim, both of whom I met a few weeks back at CreativeCamp.

So what is a Purple Cow Brainstorming Circle? We’ll…it goes like this:
Each participant gets 3 minutes to pitch an idea. At the end of the pitch they cite 3 things that they need in order to reach the goal of the pitch, as well as 3 skills that they have, as an individual, to offer back to the group. Then there is a 3 minute Q&A session. And on to the next pitch-er. Once everyone has gone, the entire group gets to spend time talking with each other, extending conversations from ideas that came to them during the pitch-sessions. The ideas, which have been written down and posted on the wall by the moderators, also provide a venue for comments from people, and even a place to stick your business card if you want to help the person achieve their idea!

This “Idea-Pitch Open Mic night” allows for a rapid-fire version of what I’ve seen go on at the Barcamps I’ve attended. Ideas fly back and forth, but without a structure…one discussion may get stomped by another, and that original idea may get lost into an abyss of good ideas. This lets everyone get their stuff out, really fast, and save the “good stuff” (some may view it as side conversation or cruft…but thats where the real value in these events is) for last.

At any rate, the event was a TON of fun. I met some cool people who were totally into Independents Hall, and got a chance to hear some other peoples’ good ideas. It’s so great to see that other people are cranking out good ideas here in Philly, and a venue like the PC Brainstorming Circle encourages people to follow through on them.

I may suggest that we try some of the rapid-fire Idea Pitch stuff at Junto next week, depending on who shows up and where the conversation goes. I encourage people to check it out and come visit the next one (I’ll post the date as soon as I know about it), and if you’re not in Philly, try out the format in your city!

Technorati Tags: conference, conversations, Independents Hall, purple cow, seth godin

Ok, so maybe this game wont make it to the shelves of your local toys-r-us, but I definitely see the fun and positive results that can come out of organizing a game called “Half Baked”. Recently executed at CitizenSummit, this game involves the mashing of seemingly unrelated words (which reminds me of some of these fun tools), and in a matter of minutes a small team turns the new pseudo-word into a business model, complete with revenue model, marketing tactics, tagline, and logo. And like many board games, I’m pretty sure that this one gets better with a couple of drinks, too.

From Dave McClure’s blog:

Act 1: start by having people yell out ~50 random words.

Act 2: split into 5 teams, each chooses 2 words + “.com”

Act 3: each team has ~10 min to prep their BlankBlank.com biz plan

(biz plan = product idea, revenue model, marketing plan, logo, tagline)

Act 4: each team does a 5 minute pitch on their product to a VC

Act 5: vote on who did the best job, then celebrate the insanity :)

Check out the winning pitch:

Is it a good fit for CreativeCamp? We’ll give it a shot, cuz it looks like a LOT of fun.

Tags: games, half baked, marketing, barcamp, citizen agency, creativecamp, Dave McClure